HerStory Moment with Cheryl Nash

Cheryl Nash is the Chief Executive Officer of Financial Supermarket and drives the strategic vision for scalable, mission critical industry leading technology solutions in wealth management. With over 30 years of experience, Cheryl has a deep appreciation and understanding of industry trends, priorities and challenges, and is a highly sought-after subject matter expert. Her consultative approach has yielded enduring client partnerships.

Cheryl’s credentials include her appointment to the Money Management Institute (MMI) board of governors and selection as co-chair of the MMI Women in Wealth Management, a program dedicated to ensuring women in the workforce 0-5 years have an enriching start to their financial services careers; board member of MMI’s Leadership Pathway; and former co-chair for MMI’s Technology & Operations Committee. She serves as an Envestnet Institute on Campus advisory board member and leads the Women in Wealth Management initiative, a program dedicated to inspiring, advising, and educating career focused women. Cheryl chairs the Diversity and Inclusion Committee for Tiburon Advisors and is measurably driving a more diverse audience and speaker roster to the Tiburon CEO Summits.

We recently caught up with Cheryl to learn more about HerStory:

When did you know that you wanted to work in financial technology?  I started my career right out of school and accidently ended up working for a technology company in the financial services industry.  I moved from Chicago to NY in the late ‘80’s to be closer to Wall Street so we could grow the business faster.  It was then that I realized I wanted to work in this industry.  I love Wealth Management.  I have met lifelong friends and know that I have made an impact through the work I do.  I get to meet with the smartest people in this industry and help them meet their business and strategic goals. And I was in and leading a #fintech firm before it was even cool.  ?

Who is a role model that you look up to? My Dad was my biggest cheerleader and role model.  He worked in mergers and acquisitions his whole career, and I got to work for him starting at 16 years old after school and on weekends.  I learned so much from him.  He was the hardest working person I know.  He always stood for something and always did the right thing.  His network was vast and diverse.  He knew when to ask for help and treated his teams with the utmost respect.  He was also the main person I leaned on throughout my career for advice.  Sadly, he died last year and left a big hole in my world for sure.

What is a struggle that you’ve faced and how did you handle it? As a woman in a male dominated industry, earning respect has been a struggle at times.  I felt in the past that I was sometimes held to a higher standard than a male counterpart.  I have learned to advocate for myself and build alliances to ensure my voice is heard and I get the same respect as others at the table.  I have also proven myself through growing a very successful and profitable business.  It’s important to have the confidence to overcome struggles, as well as the right network and alliances if needed for advice and support.

What is something that you are immensely proud of?  I am so proud of the work I do to help young women who are just starting out in Wealth Management.  Up until this year, I led the Envestnet Institute on Campus Women in Wealth program.  I put together a rockstar Advisory Board and we made real progress in introducing Wealth Management to women college students.  In the time that I led the initiative and was on the Board, we saw over 4,200 students complete the program, with 34% being women and 31% being minorities.  Some of the key programs we launched that made a difference to get more women interested in this amazing industry included launching a mentorship program, running podcasts with successful women giving real-life examples of successful outcomes, college visits and presentations highlighting the many roles available to women in wealth management that lead to a very successful and enriching career.

What qualities make a great leader? I love this question.  There are so many examples out there of great and not so great leaders.  When I think of the great leaders I have known over my career, a few key qualities that each had include:

  • EQ – emotional intelligence
  • A very good communicator that shares good and bad news in a clear and timely way
  • Has a vision and can inspire others to realize that vision
  • Makes data driven decisions
  • Is a good collaborator
  • Empowers others to be their best self

What do you believe will be the biggest challenge for the next generation of leaders? Keeping up with constant innovation and newer technologies while remaining true to their strategy and vision.  I think about how fast innovation is happening in our industry and the next generation of leaders will have to be very creative and nimble as they work through that.  The ability to adapt to change will be increasingly valuable.  The leader of the future must invest in skills that help them be more well-rounded in transformation, digitalization, change management and process improvement.

I am optimistic that we will see an uptick in the focus on real diversity, equity and inclusion and more diverse candidates will have the opportunity to grow and become the leaders of the future.  That makes me optimistic for the future.

If you could try another job for a day, what would it be? I would love to work as a journalist interviewing Oprah Winfrey.  I would love to talk to her and ask her so many questions about her life journey.  I admire her so much!  Interviewing her would be a dream for me.  The closest I got was to interview her past Chief of Staff Libby Moore.  Libby worked for Oprah for 11 years and it was so fun talking to her about her job and what it was like being in the middle of Oprah’s life for that many years.  Not surprising, she always felt valued and inspired by Oprah.

If you could give your 18-year-old self a piece of advice, what would it be? Ask for what you want.  Always.

Favorite book? I just read the book “Believe IT:  How to Go from Underestimated to Unstoppable”. I also sent this to my daughter and a few others in my network.   It’s worth the read.

Where can we find you on your day off?  You can find me hanging at my beach house with family and friends.  It is my sanctuary.  It is peaceful, beautiful, and serene.  Walking on the beach is where I go to clear my head and be a better version of me that day.

Connect with Cheryl online at https://www.linkedin.com/in/cherylnash/


 Marsha Guerrier is a bestselling author, speaker, trainer, business analyst, business coach, and CEO of HerSuiteSpot®, a MWBE and SBE certified small business consulting and coaching agency that provides online and in-person support to early stage female founders looking to accelerate their business.

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