Shifting your mindset from expert to influencer. Learn how to get noticed on LinkedIn.
Meet Tajuana Ross
Tajuana Ross, author of The LinkedIn Professor: “Class is Now in Session.” Your 21 LinkedIn Questions Answered, wrote the book to answer people’s questions about LinkedIn as a platform and its uses as a branding tool. She adds that many people don’t understand the full capabilities of the platform because they don’t know those capabilities exist. Ross says one way to increase one’s digital footprint is by “showing up” to the platform – which means writing content regularly and getting out a message that provides credibility and projects authority. She cautions users to be selective with who they accept into their network because, “Your net worth equals your network” and adds there has to be a process on how to connect with people, which includes making sure you’re in that person’s profile, then you can personalize the invite.